News

Infinit Solutions signs the Honda Year In The Auto Zodiac- a national campaign, running from January 2010. The campaign is endorsed by a strong online component, OOH in the Rompetrol stations across the country,  POSM in the Honda centers and radio spots broadcasted on Kiss FM and Radio ZU.

Alex Cernatescu, President & CEO Infinit Solutions says: "We start the year with an optimist campaign and an offer for Honda fans. 2010 launches in force, and the association with astrology emphasise the positivism that we show. The Honda Year in the Auto Zodiac successfully combines the rational, pragmatic area represented by the offers available, with the emotional one in a period in which astrology is in vogue."

The Honda Year in the Auto Zodiac is based on the most reliable predictions regarding the purchase of the new car, and, why not, it bring benefits to the fleet renewal. Broadcasting on the Internet, Radio, POSM and OOH, the communication campaign runs from January –to  April 30th.

Ovidiu Repanovici – Sales&Marketing Director Honda Trading Romania: "We want to start the year with a large number of attractive offers - so, from a clearly defined position we have created an exciting concept, optimistic, ready to express clearly our proposal. It also points out the brand's avan-garde feature by including the QR codes in the visuals of the campaign, which challenge the visitors to browse directly on the offers' page of Honda site, simply by scanning with their mobile phones."

The Infinit Solutions team involved throughout the campaign consists of: George Man – Client Service Director; Razvan Soroceanu – Account Executive; Cristian Pavel – Interactive Account Manager; Vlad Soroceanu – Interactive Flash Developer; Adrian Curcan – Graphic Web Designer; Alexandru Gheorghe – Art Director; Alexandru Vrabiescu – Copyrighter.

Founded in 1948, the company Honda is currently the world leader in the production of motorized equipment, offering a wide range of products and technologies. Honda strives to remain a company that society wants, respecting the commitments to partners and share joy with people around the world.

Infinit Solutions is one of the most powerful independent full service agencies in Romania, which develops complex communication platforms of ATL, BTL, PR and Interactive. Infinit Solutions disposes a full in house resources development and management of digital integrated trade marketing campaigns, BTL unconventional, mobile marketing, direct marketing innovative and customized software development.

Infinit Solutions portfolio reviews and Honda Trading Romania involves clients as X-Trade Brokers, Adama, Rompetrol, Doncafe, Rin Hotels, Domus Stil, Artmark, Galeriile Noblesse and many others.