News

Infinit Solutions implements the latest image campaign for Copou Bellevue, one of the most exclusive residential projects in Iasi. The new communication campaign was launched in November, featuring a TV commercial running on PRO TV Iasi television channel, and also a radio spot running on the main stations from Iasi.

Alex Cernatescu, CEO and Creative Director Infinit Solutions: Copou Bellevue is a unique project in Iasi residential market and has a range of facilities which recommends it as one of the best choices for those looking for a house. We tried to capture the essence of the project in the new campaign, focusing on original ideas and effective communication of the real benefits.

Through this campaign, Copou Bellevue project aims to highlight the core values: the strong points of the residential project are from Health Club to the playground and additional services dedicated to the clients, including assistance in choosing the best financial solutions for the acquisition.

Oren Uziel – President of Baron Development: We want to pass through this campaign the same message we have always communicated - Iasi inhabitants can enjoy a residential project built according to the highest standards, by a strong developer. Copou Bellevue offers more than apartments, we make sure that our clients get a new lifestyle, meaning they don’t need to worry for parking places or playgrounds where children can have fun safely. The collaboration with Infinit Solutions is a successful and long-term one and I am sure that the results of the campaign will be seen shortly.

The campaign is also endorsed by an online component: now Copou Bellevue features a new website. The visitors can go through a set of custom visuals, maintaining the same communication line with the brand values, and take a virtual tour of the apartments or browse the photo galleries. Launching the new site aims to highlight effectively the project’s features and facilities.

Valentin Epure - Managing Partner - Infinit Interactive Solutions: After a careful research, we created a complex structure dedicated exclusively to the real estate project: the website features special 3D animations that give the user an easy and enjoyable browsing experience, as well as great amount of information on the interior design and architecture. We turned to cutting-edge technologies to enable client’s access to virtual tours, depending on preferences regarding floor, position, area.

Copou Bellevue stands out as the oasis of happiness and safety, offering a complete package of modern amenities. This stylish neighborhood is situated on the Copou Hill, at a few minutes of walk from the historic university. The residential complex includes four buildings with 169 luxury apartments, private parking, green spaces, playgrounds. All apartments feature luxury materials, created by professional designers.

Infinit Solutions is one of the most powerful independent full service agencies in Romania, which develops complex communication platforms of ATL, BTL, PR and Interactive. Infinit Solutions disposes of complete resources for achievement and development for communication campaigns, using its own production studio and other software innovative solutions for retail market.

Infinit Solutions' portfolio includes clients such as Honda Trading Romania, Rompetrol, BDT Group, Porsche Romania, Volkswagen, British American Tobacco, Coca-Cola, Romtelecom, Cosmote, Volksbank, Samsung, P&G, RIN Hotels, Domus Stil, Austrian Village, Glaxo Smith Kline, Krka, Axe, X-trade Brokers and many others. Infinit Solutions also develops lasting partnerships for Interactive and BTL, with other advertising agencies like Grey, Ogilvy, Odyssey, Starcom and others.

For more information please visit www.infinitsolutions.ro