News

Infinit Solutions and X-Trade Brokers launched Forex Cup, an integrated communication campaign built around a super competition. Forex Cup features the highest awards given so far on the market where the company X-Trade Brokers is active- set to beat the big prize this time, a Porsche Cayman.  

The mechanism is very simple, everybody who wishes to attend the contest should access www.xtb.ro, open a free account and start to trade virtual money.

Victor Safta, general Manager XTB: "The contest will be held for a month and it’s open to everyone, not only professional traders. The one who collects the highest score wins the grand prize, a Porsche Cayman. Again our advertising brand agency Infinit Solutions has demonstrated that it understands perfectly the  X-Trade Brokers’ needs putting  original ideas into practice in the most creative ways, both in performance and in planning classical and modern media channels;  you'll see on the next weeks.

Forex Cup campaign is running on TV, and enjoys a TV commercial that is aired on channels like Antena 1, Antena 3, The Money Channel and Realitatea TV, and it is supported by radio and BTL online activities, having significant components in the most relevant media.

Alex Cernatescu, CEO of Infinite Solutions, says: "Is a mandatory part of the X-Trade Brokers strategy as leaders to their segment to launch such a bold campaign, which is distinguished from others not only by platform and technology, but also the novelty market. It is the kind of campaign that requires the involvement of the consumer, so that the satisfaction of gain is much higher and desired than the simple promotions with prizes. I am sure we will attract a significant number of participants, both the amateur and the professional traders, due to careful strategic planning of the entire campaign.

The contest will run from October 12nd, 2009 to November 6th, 2009, and entries and official contest rules that can be found online on www.xtb.ro.

The Brokerage house X Trade Romania, the only FX broker autorized by CNVM, is present on Romanian market since 12 of February 2009, as a Financial Investment Company from European Union Member States. The XTB'S main mission is to create a more efficient and professional set for trading the currency market and on the financial products derived market.

Infinit Solutions is one of the most powerful independent full service agencies in Romania, which develops complex communication platforms of ATL, BTL, PR and Interactive. Infinit Solutions disposes of complete resources for achievement and development for communication campaigns, using its own production studio and other software innovative solutions for retail market.

Infinit Solutions' portfolio includes clients such as Honda Trading Romania, Rompetrol, BDT Group, Porsche Romania, Volkswagen, British American Tobacco, Coca-Cola, Romtelecom, Cosmote, Volksbank, Samsung, P&G, RIN Hotels, Domus Stil, Austrian Village, Glaxo Smith Kline, Krka, Axe, X-trade Brokers and many others. Infinit Solutions also develops lasting partnerships for Interactive and BTL, with other advertising agencies like Grey, Ogilvy, Odissey, Starcom and others.