News
Infinit Solutions has completed filming the TV spot "Twelve Installments" for Adama campaign in Ploiesti
Bucharest, august 2009 - Infinit Solutions, one of the strongest independent full service agencies, has completed filming the TV spot for the PloieÅŸti campaign developed for Adama, market leading property developer in Romania.
The TV ad is part of the campaign that is based on the idea that "Adama pays your installments on the first house in the first year” and running in Ploiesti from August, the spot will be adapted for campaigns to be broadcasted in BraÅŸov and Bacau.
The Twelve Installments campaign, implemented by Infinit Solutions, will run on TV, radio, print and outdoor. The clip is an original approach and full of life, the 12 monthly installments are personified, each bringing into the new home as gift a sofa, a picture, a sound system.
Alina Necula, Marketing Manager – Adama:” The Mix of communication offered by Infinit Solutions was the most appropriate to achieve the target that we have proposed. We are sure that this campaign will bring the results that we want. Certainly this will be a long term relationship with Infinit Solutions, and the results will soon be visible.”
Alex Cernatescu, CEO and Creative Director - Infinit Solutions, declares:” Although message property market is very crowded, especially since The First House programe was launched, it wasn’t difficult to differentiate Adama offer from others present in the property sector. Adama is one of the most important players on the real estate market, therefore we propose solutions that pursue the promotion of the available offers, and strengthening the company's position in the market.”
Adama is a leading property developer, active in Romania, Moldova, Ukraine and Turkey. The company is currently developing about 45 residential and commercial projects totaling millions of square feet in various stages of planning and execution. Adama delivered by the end of last year hundreds of apartments, but by the end of 2009 is up to deliver over 500 units.
Infinit Solutions is one of the most powerful independent full service agencies in Romania, which develops complex communication platforms of ATL, BTL, PR and Interactive. Infinit Solutions disposes of complete resources for achievement and development for communication campaigns, using its own production studio and other software innovative solutions for retail market.
Infinit Solutions' portfolio includes clients such as Honda Trading Romania, Rompetrol, BDT Group, Porsche Romania, Volkswagen, British American Tobacco, Coca-Cola, Romtelecom, Cosmote, Volksbank, Samsung, P&G, RIN Hotels, Domus Stil, Austrian Village, Glaxo Smith Kline, Krka, Axe, X-trade Brokers and many others. Infinit Solutions also develops lasting partnerships for Interactive and BTL, with other advertising agencies like Grey, Ogilvy, Odyssey, Starcom and others.
For more information please visit www.infinitsolutions.ro
You can read about Adams's campaign aloso on: