Case Studies

Challenge: As we all know, Honda is developing the second edition of the GreenChallenge contest. This is an event that is focused on efficient driving style, contributing entirely to the development of eco drivers community.

Solution: Together with Infinit Solutions, we developed a strategy that would advertise in a strong fashion the GreenChallenge competition, so that all the environmental conscious drivers could be part of the green event. We spoke about an original close-up view of the campaign that could express the real Honda eco spirit. The approach we used was to communicate through all the media – from press to social media, to maintain an open channel with all Honda fans. We approached a creative strategy and the greatest reward was, apart from the large number of people involved in the competition, the presence of ASIMO – the famous robot created by Honda.