Case Studies

As one of the best leader on the market of metallurgical products, BESTA Group is involving also in social activities which promote education, science, arts and supports young people with outstanding performance.

Challenge: Besta Group wanted to organize a few major events that will involve talented teenagers and sound members of the society. It’s about Tudor Tennis Trophy, the 11th edition of the tour and Besta Challenge Archery Cup, the third edition. The organizer wanted a strong promotion in all mass media channels, new communication strategy focused also in guiding the event to a larger target.
 
Solution: Infinit PR has developed a solid communication strategy that would bring the best results in what concerns the popularity of the events. Through our original approach and implementation, we succeeded to contribute entirely to the best results of this events, bringing also sponsors and media representatives and being all over mass media. Since it is not a traditional sport, archery does not get the desired coverage in the media. All this taken into consideration, Besta is a continuous supporter of this sport and of the people practicing it. The results are already visible in the international competitions. Mr. Paul Tudor, the President of Besta Group, is also the Honorary President of the Romanian Archery Federation.