Case Studies

The Player Club

The Player Club, one of most well known clubs in Bucharest nightlife, appointed Infinit PR to handle its communication strategy.

Challenge: The Player Club wanted to develop, along with the advertising campaigns, a communication strategy that involves PR activities, in order to create buzz around the surprises prepared for the autumn of 2009 .

Solution: The new communication strategy focuses also in guiding the club to a new target the large multinational companies looking for a perfect place to host a successful corporate party. The club organizes theme parties, special events during weekends and working days as well, the Wednesday night bringing together around 1500 people constantly