Case Studies

BESTA Group is one of the best leader on the market of metallurgical products, known as a distributor of steel products, ferroalloys, metals and alloys for the customers in the metallurgical industry, machine building, shipping, mining, cement, broad-based supplier of steel producers and for civil and industrial manufacturers in Romania.

Challenge: Besta Group has chosen to communicate with Infinit PR since August 2009, following a thorough analysis of market communication and PR in Romania.   The client wanted to create buzz around the events it organizes on a regular basis and to start communicating the involvement of the company in developing CSR projects.

Solution: We started by communicating the 11th edition of Tudor Tennis Trophy, a sports event organized by Besta Sports Club for the 11th year in a row. The company also provided a market analysis regarding the trends in the second half of the year, in the steel industry sector.